"Entrepreneurial Opportunity Club: "The Power of EBooks 2.0"
Featured Speaker: Bro Bedford
Bro. Bedford has been featured on radio shows, television programs and websites across the country. He sees Black Entrepreneurship as the answer to curtail unemployment and corporate dependency as a time when both are proving detrimental to the African-American.
Bro. Bedford has been providing information on Entrepreneurship and Investment/Finance in his free e-zine that goes out weekly to over 5,000 subscribers worldwide.
Come and hear Bro Bedford Speak!
Meeting is free to attend and open to the public.
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| Thursday, Feb 7, 2013 |
| Event Start Time: | 6:00 PM |
| Event End Time: | 9:00 PM |
| Location: | Wayne County Community College Eastern Campus Cooper Room 5901 Conner St Detroit, MI, 48213 |
| Primary Phone: | Mark Maupin 248-939-6232 |
| Primary Email: | |
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Looking For Suggestions On Internet Marketing using eBooks? Look No Further!
Ever since the internet grew in popularity people have gone to it to research businesses and companies before they decide who to give their money to. If you are not using this powerful tool to get customers, you are missing out on a lot of money making potential. Below are some tips that you will need to make your internet marketing campaign successful.
Always make sure to put a description of the site right at the top of the page. There is no way that a user will be interested in buying anything from your site if they cannot look at the page and figure out what it is that you are selling.
In the course of assembling your internet marketing plan you will probably consider and ultimately reject certain strategies. You should never reject a strategy permanently! Especially if you invested time and effort developing a strategy only to abandon it, do not trash your notes. The strategy that was unacceptable last month might be the key to marketing success next month.
Your website should absolutely have a regular periodical subscription your customers can take advantage of. Electronic magazines can be put together with minimal effort and automated, so you can build added and continuous advertising for your business. This periodical should have at least 50% original content every issue so that people have an incentive to stay on your mailing list.
Look into bartering for solutions to your internet marketing needs. Many small businesses offer their services based off of bartering for goods and ad space. This is a great way to move your business forward even when your financial budget is tight. Plus, you may find that a barter relationship turns into something more financially rewarding!
If you are a stay-at-home mom who wants to make some money through internet marketing, then you should focus on something that you like and start blogging about it. Many people who are inexperienced with networking have been very successful starting and maintaining their own blog about their interests.
Make your customers emails more personal so that your customers will actually read them. You want them to feel something from it, not that it's just another business email that belongs in the trash. Try adding their name in the subject line and open the email with their name, to appear like you are talking directly to them.
As you plan out your Internet marketing strategy, make sure you know your competition. Enter your company's keywords into a search engine, and see what other businesses pop up. You can learn a lot from what they are doing right, which can help you to make adjustments to your plan going forward.
In internet business, you need to make sure your site serves more than one purpose. You never want your site to be totally product-based, unless you're selling a huge cache of products, which is probably not the case. Your site should provide a social atmosphere and be helpful to people as well as selling the intended product(s).
Social networking sites are a very good way to start to become involved with internet marketing. This is a good way to help spread your business through the word of mouth and don't seem as intrusive as many other forms of marketing that you can find on the internet on different websites.
Don't forget the upsell on your ordering pages. By the time a customer has clicked to order, you have already done most of the work to convince them that they should purchase your product. They are much more likely to add on a great deal than they would be if it was offered separately. Make sure the items that you offer on the upsell are related to your main product or it will be easily dismissed by your customer.
Within the main written content of your site, include keywords that are not common, or search for synonyms that work in the context of your content. These keywords and synonyms are not used as much as the higher-traffic generating keywords, so you are competing with fewer sites for ranking in searches that include those words. This translates into higher rankings that generate more traffic.
Link all of your online sites and social media. If you have a Facebook, Twitter, and Myspace page, make sure all of these are linked to your website and vice versa. You never know how someone will find you online and you want to make sure that they can get to any of your other online presences.
Ebooks
Offer free samples if you can. If your customers are not sufficiently motivated to purchase your product yet, a free sample could do the trick. For digitally delivered items, such as ebooks, this is inexpensive to accomplish since you could offer up a free chapter or perhaps a mini ebook that you have created on a similar subject.
A great way to get customers to return to your business is to offer them rewards for doing so. For example, if you're in the business of selling eBooks, throw in a free eBook for every book your customers purchase. The feeling of getting something for nothing will bring them back, when in fact, you'll actually make more money in the long run.
Make sure that the audience for your website are really people who are interested in your product. Your internet marketing strategies may drive traffic to your site, but turnover is more important than visitors. Find ways to convince the people who show up to buy your product, whether it's advertising-driven articles or eBooks.
Offer incentives for customers to come back to your website on a regular basis. Offer a free ebooks or a discount code each week so that people feel like they have to come back on a regular basis to get the freebie or get a discount on their purchases.
Use ebook marketing to sell other products. Ebooks are a cheap way to provide useful information to potential customers while generating leads for other products at the same time. The best way to do this is to write in-depth content about your niche and only subtly market other products, much as in article marketing.
Internet marketing is a fancy way of saying that you want to promote your website for your business or professional networking efforts. Everyone goes to the internet to find out about a business before they consider going to them for their needs. Use the tips suggested here to get your share of these customers.
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